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Link Tracking and Shortening helps you control how links are structured, measured, and shared across your content. In this chapter, you’ll learn how UTM tracking and Bitly work in SmarterQueue, how default settings shape your links, and how to keep your tracking consistent across posts and workflows.
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When your content includes links, how those links are structured directly affects how clearly you can measure performance later.
Link Shortening & Tracking is the part of SmarterQueue that controls how links are shortened, tracked, and prepared before they are published. It helps ensure that the links you share can be measured, attributed, and understood more consistently across your social content.
It covers two main things:
In SmarterQueue, this is not just about changing how a URL looks. It affects how traffic is measured, how links are shared, and how consistently your reporting stays structured over time. Default tracking settings can be configured in Link Tracking, while link shortening and click-tracking behavior can be managed through Bitly. Together, these settings shape how links are handled later in the Post Editor.
Used well, Link Tracking and Shortening turns links from simple URLs into structured data you can use to understand where your traffic is coming from.
Link Tracking and Shortening works by applying default settings for UTM tracking and Bitly, then allowing those settings to be used or adjusted at post level and in bulk workflows.